During a recent unveiling ceremony for Wakaati Television in Lagos, the company’s owners touted it as a game changer that is set to re-define the entertainment landscape. The new digital TV station, which is currently on StarTimes Channel 100 and can also be streamed online, intends to achieve this by programming more interesting and original contents.
The Managing Director/Chief Executive Officer of Wakaati Network Limited (owners of Wakaati Television) Prince Olurotimi Akingbogun said the following:
“I have over the years monitored the entertainment industry and the e-commerce in Nigeria, and I have noticed some relapses. And the best way to correct these shortcomings to me is just to establish a firm in that direction. Wakaati Television will leverage on the relapses to forge ahead and make unimaginable impacts in the system. We are going to affect positive changes that will soothe people’s mind and reposition the industry in the right perspective.
“We have good contents that we will be showcasing on our digital station. I mean unique and remarkable contents that will differentiate us totally from the rest.”
A statement seen by Nairabrands also quoted the company’s Head of Public Relations, Wakaati, Mr. Henry Awachuo, to have said that Nigerians are tired of poor quality contents and usual repeats of movies which is characteristic of most local TV stations.
“The company is working at developing cutting edge television programmes, with imaginative and out of world creative ingenuity and innovation, bearing in mind customers satisfaction as a measurement of our performance,” Mr Awachuo said.
Note that Wakaati Network Limited (owners of Wakaati Television) has been operating in Nigeria for a while now. The company owns Wakaati Online Stream, Wakaati Mart, and Wakaati Content Hub; the platforms that would help the firm further actualise its objectives.
Wakaati Mart is an online marketplace platform where buyers meet sellers directly and Wakaati Online Stream is a platform where people can watch unlimited movies via subscription.
Wakaati Television’s content strategy will be directly overseen by Mr Akintunde Brown who will serve as a News Media Manager. Brown also promised that Nigeria is set to witness a great rejuvenation in terms of unrivalled contents and production quality in the television series. He added that the technological infrastructures on ground are exceptional and of international repute.