In view of the festive season, Bolt Nigeria has introduced an enticing sales promotion strategy that is intended retain drivers on its platform. The drivers stand the chance of winning brand new cars and N120,000 on a weekly basis until the end of the promotion.
In a statement that was seen by Nairabrands, Bolt said that the Mega Bonus Challenge presents an opportunity to reward drivers. However, there are terms and conditions attached to this promo. Among these is [of course] becoming a driver on Bolt, completing driving training, and taking trips.
Besides, winners will be decided based on how active and awesome they are as Bolt drivers. As the statement by the company put it, “the more points you earn, the bigger your chances!”
- Drivers will be required to complete rides between today and January 8th, 2021. There are 5 points attached to every ride completed.
- Drivers will also have to stay actively online. There will be 5 points given to drivers for every hour that stay online with Bolt.
- Also, 10 points will be given to drivers who maintain consistent 4.8% weekly ratings throughout the duration of the promo.
- The winders will be announced on January 15th 2021 and invited to Bolt’s Lagos office for award presentation.
Do note that this is a very strategic move by Bolt simply aimed at retaining drivers on its platform ahead of the holiday season. In view of the competitive environment in which the company operate, and also bearing in mind that quite a lot of Bolt drivers work with other apps such as Uber and inDriver, Bolt wants to ensure that there are more drivers available to drive customers anytime of the day and night.
Already, a lot of Nigerian commuters have been increasingly switching from Uber to Bolt because the ride hailing platform tends to be more affordable.